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|  | |  | | | Staying Small Successfully: A Guide for Architects, Engineers, and Design Professionals | | | | | SKU:
WILY9780471407737 | | In Stock | | Availability:
Usually ships in 1 business days | | Only 3 left in stock, order soon! | | | | | | Making smaller A/E/C firms more productive and more profitable
Want to do big things with a small company? This no-nonsense guide shows leaders of smaller architecture, engineering, and design firms how to compete successfully against larger organizations without becoming one of them. It demonstrates how a smaller firm can position itself to bring more value to its clients, operate over a larger geographical area, and develop a strategic plan for increasing revenues and profits.
Featuring new chapters on forming strategic alliances and maximizing the benefits of information technology, this new edition presents updated case studies of more than fifty small design firms. These firms have achieved remarkable success and handled large contracts with limited staff, and the case studies illustrate how they learned to: * Anticipate client needs and meet them in advance * Narrow the target market and expand the client base * Leverage core competencies to create powerful marketing tools * Establish strategic partnerships * Survive and thrive during an economic downturn
Read Staying Small Successfully, Second Edition and follow its recommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar. | | | |
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| | Product Details | | Author: | Frank A. Stasiowski | | Hardcover: | 336 pages | | Publisher: | Wiley | | Publication Date: | August 16, 2001 | | Language: | English | | ISBN: | 0471407739 | | Product Length: | 10.18 inches | | Product Width: | 7.04 inches | | Product Height: | 0.82 inches | | Product Weight: | 1.73 pounds | | Package Length: | 10.0 inches | | Package Width: | 7.2 inches | | Package Height: | 0.9 inches | | Package Weight: | 1.6 pounds | | Average Customer Rating: | based on 6 reviews |
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| | Customer Reviews | Average Customer Review: ( 6 customer reviews )
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Most Helpful Customer Reviews
14 of 14 found the following review helpful:
A good guide for engineering and design firms Jul 08, 1999 I stumbled across this book while at a client's office. They had never read it, and what a shame! There are few books written for those that market engineering and design firms. The book tends to talk more about architects than I had expected, but still applies well to designers and engineers. The basic principles are sound and helpful. As an owner of a marketing consulting company, I use the book periodically to get insights on growth, planning, compensation and other issues dealing with the challenges this niche business presents. I highly recommend it.
9 of 9 found the following review helpful:
Much broader than Architects, Engineers & Design Firms Mar 17, 2002
By B. DesLauriers
"Healthy Living Tours"
This is one of those rare books that offers more than what the cover reveals. Being a fan of Wiley as a business publisher I was first attracted while searching for books on business strategy. This is a bit of a sleeper to me. My business has nothing to do with the target market yet I can safely rate this as a five star based on the excellent content that works in most business environments. I like the way the author begins his introduction by taking the reader on a separate pathway that helps shape their personal destiny. His view on breaking from tradition and how being different means being visible aims right at one of the great weaknesses of many professional businesses. He slaps the reader with the realization that they must stand apart from the crowd to be seen in today's frantic world. Then he leads you into the planning and strategy chapter where he imparts the need for a defined vision in writing as part of your plan. From there he focuses on servicing the client, hiring right, paying right and not trying to grow too fast. Hence the title --- `Staying Small Successfully.' This is excellent sage advice for just about any business I can think of and goes far beyond its intended market. I'm in the online content delivery business and I consider the insight and wisdom within perfect for my business. With a few minor changes this could be reissued as 'Growing Your Small Business Successfully.'
3 of 3 found the following review helpful:
Mostly Sagely Advice for Architects and Designers Aug 24, 2006
By B. P. Murphy Clearly, this book is well worth the price for anyone involved in the management or administration of architectural and design firms. The content is comprehensive, relevant and well-written. Numerous examples and lists as well as an extensive appendix make it very easy to apply concepts. The technical aspects of the book are particularly useful and lucid, especially concerning legal and financial topics. Other sections on planning, marketing and managing growth also offer much information and many insights. Overall, the book certainly stays on track about business by focusing on practice management versus project management. Philosophizing about architecture and design and its place in society is kept to a minimum--a welcome relief from many books on this subject.
The sections on human resource topics such as personnel and compensation tend to be slightly oversimplified in the advice offered. The basic information is perfectly adequate. However, a few of the recommendations may not be as universally appropriate as they appear. The information technology section is helpful, but understandably dated since its publication in 2001, at least so far as Internet-based tools are concerned.
Aside from a couple of rather expensive and ponderous AIA publications, few good resources are available on how to manage the business of architecture and design. The book is the best value and most concise option available. Every firm should have a copy in its library.
1 of 1 found the following review helpful:
Excellent and concise May 08, 2006
By Jennifer Kretschmer I've found this book a valuable resource in developing a growth and strategic plan for my architectural firm. It is a short book and doesn't waste time in getting right to the point. However, I would like it to elaborate on a few items since my firm is young and I'm inexperienced in business. For those firm principals of small firms that have been in business for many years and are experiencing any trouble with the A/E business, this is a must read. My only complaint is that the section on Information Technology is not current enough. However, any hard copy of a book of this type would have trouble keeping up with the changing technology environment. Take time over a weekend or holiday to read this book!
0 of 1 found the following review helpful:
Excellent Book! May 03, 2009
By James Kling I've been reading several books on practice management lately. This is the best of the bunch. Point your firm in the right direction and steer towards profitability. Buy this book!
See all 6 customer reviews on Amazon.com
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